Inner Communications: Planning the Plan

Many companies focus on communicating to their audiences that are outside; segmenting markets, studying, developing approaches and messages. This same care and focus ought to be turned in Internal communications campaigns to generate an internal communications plan. Powerful internal communication planning empowers small and large organizations to create a process of information distribution as a means of addressing organizational issues. Before inner communications planning can begin some essential questions must be replied.

— What’s the state of the business? Inquire questions. Do a little research. How’s your company doing? What do your employees think about the business? You are bound to get better answers via an internal survey than an external one. Some may be surprised by how much employees care and desire to make their workplaces better. You may also uncover perceptions or some difficult truths. This information can help lay a foundation for what messages are conveyed and how they can be communicated.

— What do we want to be when we grow-up? This is where the culture they would like to represent the future of the corporation can be defined by a company. Most firms have an external mission statement. The statement might focus on customer service, constant learning, striving to function as the best firm with the highest satisfaction ratings, although not only to be the largest firm in the market with the most sales, or quality.

— Where are we going, and what is the improvement? Internal communicating targets ought to be measurable, and will change over time as goals are accomplished or priorities change. For instance, a company’s fiscal situation could be its greatest concern. One aim might be to decrease spending. How can everyone help decrease spending? This backed up by management behavior, should be conveyed through multiple channels, multiple times, and then quantified, and advance reported to staff.

— How can we best convey our messages to staff? Tactics or internal communication channels include: employee to employee, supervisor to employee, small meetings, large assemblies, personal letter or memo, video, e mail, bulletin board, special event, and newsletter. Some studies have shown this list to be in order of the majority of successful. However, this can be contingent on the individual organization. Not effectively, although some companies may use them all. As the saying goes, “content is king.” Among the worst things a company can do is speak a great deal, although not really say anything at all.

With an effective internal communications strategy in place a firm will likely be able develop knowledge of company goals, to address staff concerns, and ease change initiatives. By answering several essential questions firms create an organization greater than the total of its own parts and really can begin communicating more efficiently with team members.